The $8 Million Mistake: Why Most Cannabis Expansions Fail

The $8 Million Lesson Every Cannabis Operator Must Learn That’s not market volatility. That’s not bad luck. That’s a predictable market cycle that destroys 90% of cannabis wealth, but creates massive opportunities for the operators who understand it. Here’s what happened: California opened adult-use in 2018. Early licenses hit $8 million. Smart operators sold. Others […]

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